ABOUT AJUMMA

Ajumma [Ah‑Joom‑Mah] is a Korean gender‑ and age‑related derogatory term used to depict women in menopause, usually those in heterosexual marriage with a few obligatory children. It is a label for Korean menopausal women, implying they are “over the hill,” “no longer worthy of the male gaze,” “too loud, crazy, outspoken,” or that they’ve “let themselves go” in appearance — stereotypes that reduce them to caricatures rather than people. Today, no woman wants to be called Ajumma, as it is considered beyond the “attractive age.” I suppose “attractive age” must mean the reproductive age, because society still tends to value women most when they fall within that period.

Tem portrait images of asian women, squatting down and posing for the camera, all wearing colourful mismatched clothes with sun visors.

Stereotyped images of Ajumma. Image: Pinterest

Growing up in South Korea, I remember it was still a developing, low-income country. Unlike the current perception, the meaning of Ajumma was quite different back then. From my perspective as a child, I looked up to them, and I needed them to survive. Continue reading

ABOUT THE PROJECT – AJUMMA WELLBEING CLINIC

AJUMMA WELLBEING CLINIC is a participatory art–science performance installation that reimagines menopause and Korean Ajumma identity through a speculative Social Prescribing framework.

What and who are Ajumma?

middle-aged asian women sitting in a row on the public bench, eating and sharing food. They wear colourful mismatched clothes with backpacks and hats.

Ajumma sitting in a row on a public bench, sharing food. Notice their comfortable clothes, shoes, tight perm. Most of them are wearing hats to protect themselves from the sun. Image: Pinterest

Ajumma [Ah-Joom-Mah] means a Korean gender and age-related derogatory term depicting women in menopause. It is a title for Korean menopausal women to attribute them as ‘over the hill’, ‘no longer worthy of the male gaze’, ‘too loud, crazy, outspoken’, ‘they’ve let themselves go with their appearance as they’ve become too pudgy and no longer wear trendy clothes’. Currently, no woman wants to be called Ajumma as they are considered beyond the attractive age. I suppose ‘the attractive age’ must mean the reproductive age because the societal value for women is usually confined within the range of the reproductive period.

In partnership with ANAT through their Bespoke Program 2026—an opportunity I feel deeply privileged to receive—AJUMMA WELLBEING CLINIC challenges the stigmatising perceptions of menopausal women and Ajumma, whose experiences of dismissal, stereotyping, and invisibility closely mirror those of many menopausal women in Australia. Continue reading